Amazon, Alibaba help Indian SMEs go global

 

Amazon, for instance, takes care of the infrastructure and shipping needs, and ensures the products meet the stricter regulations in selling in developed markets.

Two months ago, Amazon offered the Pune-based seller an opportunity to list her products on the company’s US and UK sites. Now, Lokhande nets 30% of her sales from overseas. Her margins on the overseas sales are 25% higher than that on her domestic sales.

“The competition is high in India. Now, I’ve got a big boost with the additional sales,” said Lokhande, who does business worth Rs 4-5 lakh a month. Global e-commerce platforms are enabling small Indian sellers to reach customers around the world with ease and efficiency not possible earlier. It’s more than easy for the sellers to showcase their products globally through the portal.

Amazon, for instance, takes care of the infrastructure and shipping needs, and ensures the products meet the stricter regulations in selling in developed markets.

The US-based firm started the project in India as a pilot early this year. Now, it is a full-fledged operation with more than 200 sellers selling overseas.