Jakks Pacific Sets Up New Joint Venture in China

Jakks Pacific, the Malibu-based toy company named after its founder Jack Friedman, announced Tuesday it has formed a joint venture with Meisheng Culture and Creative Corp. to bring its products to China.

The deal will include the setting up of a Jakks subsidiary in the Shanghai Free Trade Zone that will sell, distribute and market selected licensed and non-licensed Jakks products in various Chinese territories.

According to Stephen Berman, co-founder and CEO of Jakks Pacific, Inc., Meisheng is a recognized name in the area of Chinese cultural and entertainment production, spanning many areas including animated films and derivatives, television production, media operations, online games and animation apparel.