The fundamental problem here is trust. Because consumers don’t trust corporate brands, there is a widening gap between brand-consumer relationships, and corporate brands are suffering as a result.
Fortunately, there’s a strategy to repair that trust, and it lies in establishing a truly personal connection. People trust other people far more than they trust faceless corporations, so it only makes sense to introduce a person as the representative of your company, rather than just a set of colors and styles.
Curated from Why Corporate Brands Need Personal Brands As Support